05/07/2017
There is undoubtedly a huge customer demand for ordering food online – a demand that’s only going to keep growing as more and more people use mobile technology to purchase goods online. We look at five compelling reasons why your restaurant or takeaway should invest in an online ordering system today:
Ordering online increases sales
Ordering online is very convenient for customers and they can select items at their own pace, rather than feeling rushed by restaurant staff or by the queue behind them. Customers are therefore more inclined to spend longer browsing your site and planning their order, than they would when ordering in person or on the phone. The extra time can lead them to purchasing that extra item, boosting your sales.
Ordering online improves accuracy
We’ve all been in the situation, particularly when ordering food over the phone, where communication with the member of restaurant staff has been a little difficult. Perhaps the phone reception is terrible, or the person working in the restaurant has difficulty understanding you. In a worst case scenario, you might even frustratingly end up with the wrong order and have to wait for a replacement. When you’re hungry, that’s not a great situation to be in!
Ordering food online cuts down on such problematic communication issues and reduces the chances of things going wrong. The order can be reviewed by the customer before it’s sent, and as it’s in writing, everything is clear and there is much less chance of a misunderstanding.
You don’t pay expensive commission
By having your own in-house online ordering system, rather than using a system provided by a third party, your business gets to keep all the profits rather than having a chunk taken out in commission. A flat fee for the system means that after the initial expense all revenue goes to you, cutting out the expensive middleman and leaving you with more funds to grow your business.
An online ordering system is customisable
If you need to update your menu, an online ordering system makes it easy to make changes and additions. When your restaurant uses only printed flyers and menus, it can be costly and take time to update the items for sale – and even if you have a website with an online menu, it requires some technical knowledge to implement the changes. This isn’t the case with on online system, which is user friendly and easy to update. An adaptable system will let you make changes in real-time, respond to demand and quickly add or remove time-sensitive special offers.
An online ordering system allows you to collect valuable data
Having a record of every order made by your customers is a real benefit as by knowing who your customers are, what they’re buying and when, you can make informed marketing decisions. When using a third party ordering system you do not get a record of this valuable data, but with an in-house system you do – allowing you to create a more customised buyer experience, both online and off.
If your restaurant would like to implement an online ordering system, contact Takeaway Ordering Systems today!
